Information architecture
Page hierarchy tied to real services and buyer steps.
Service
Website design that makes the offer obvious and the next step easy.
Editorial, conversion-focused interface design for business websites and platform pages — built to be hosted, maintained, and improved after launch.
Buyer problem
The buyer problem: pretty pages that do not sell the work
Design fails when visitors cannot tell what the business sells or how to contact it. Visual polish without information architecture wastes the budget.
iScream Studio designs around offers, audiences, and actions first — then applies layout, typography, and motion that match the brand without clutter.
Design also has to be maintainable. A managed site needs patterns the studio can update without rebuilding from scratch every season.
What’s included
Scope that typically comes with this service
Exact inclusions depend on the plan and written scope. This is the practical shape of the work.
Visual system
Typography, color, and layout rules that stay consistent across pages.
Conversion-focused sections
Hero, proof, services, FAQs, and CTAs that earn their place.
Responsive implementation planning
Designs meant for real mobile use, not desktop-only mock theater.
Design for search-ready content
Room for clear headings, FAQs, and local detail.
Handoff into development
Design that the managed or custom build can ship.
Deliverables
What you can expect to receive
- Agreed sitemap and section plan.
- Designed key templates for the plan’s page set.
- Implemented front-end as part of the selected plan or custom build.
- Component patterns for future updates.
- Optional custom UI for portals or apps when scoped.
Which plan fits
Match the work to a starting plan
Starter Page is $100 setup + $50/mo (not eligible for EXPAND50). Essentials from $399/mo, Basic from $950/mo, Business from $1,450/mo. Use EXPAND50 on /start/ for 50% off the first year on Essential and larger plans.
Starter Page
Focused one-page design for a simple presence.
Essentials
Multi-page design system for a managed foundation.
Basic / Business
Broader templates and conversion refinements as content grows.
Custom build
Product and platform UI for accounts, dashboards, and workflows.
Public capability proof
Real public sites and platforms
Proof links point only to public studio work. No invented client quotes or ranking claims.
MicStage
Public entertainment and venue-facing presence work. micstage.com
Boating Chicago
Local service marketing site with clear offers and contact paths. boatingchicago.com
LeaguePour
Product and community-facing web presence. leaguepour.com
VenueSprocket
Venue operations platform work. venuesprocket.com
RentalNoodle
Rental marketplace and product surface. rentalnoodle.com
Project archive
Additional public examples and write-ups. iscreamstudio.com/projects/ For an owned platform example, see The Drink Place (thedrinkplace.com).
Not included
Clear boundaries
- Unlimited exploratory redesign loops outside scope.
- Brand strategy retainers unless separately agreed.
- Stock photography licensing budgets unless specified.
- Guarantees that design alone will produce rankings or revenue.
FAQ
Common questions
Is website design sold separately from managed plans?
Design work is typically delivered as part of a managed plan or custom project. The service page explains the design focus; pricing lives on /start/ and custom scoping on /custom-project/.
Do you use templates?
Design is built for the business offers and conversion paths. The priority is clarity and maintainability, not decorating a generic theme with stock filler.
Can design include custom application UI?
Yes, when scoped as custom development — portals, dashboards, and product surfaces beyond brochure marketing sites.
What public examples can I see?
Review micstage.com, boatingchicago.com, leaguepour.com, venuesprocket.com, rentalnoodle.com, and iscreamstudio.com/projects/.
How do I begin?
Compare plans on /compare/, start on /start/, or email hello@iscreamstudio.com with references and goals.